[Nelson A.]

Your question is extremely general, but here goes. Here in Venezuela, as in much of Latinamerica, products in general need ‘hollywoood’ style marketing (selling dreams, with flair and beautiful people), while adding a small touch of local customs, showing usefulness (we generaly don’t buy stupid novelty items), and a good price-quality relation without saying ‘cheap’ bluntly. Usually you go for the A and B, because the C and D will just follow along, and sometimes even the E (the F only buys basic necessities, booze and bets). Customer loyalty here is very high, once you’ve completely converted your target, or even made it to their top of mind, it’s hard for them to switch. Coca-Cola spent DECADES trying to convert people here from Pepsi (who got here first), and they only made it after the Pepsi plants temporarily closed (a grave mistake). There are plenty of books on marketing in LatAm. I suggest you simply look through the net and you will find a lot of info.

User Detail :  

Name : Nelson A., Gender : M, Race : White/Caucasian, Religion : Catholic, Age : 30, City : Caracas, State : NA, Country : Venezuela, Occupation : Lawyer/Business, Education level : Over 4 Years of College, Social class : Middle class,