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- September 4, 2000 at 12:00 am #10702
LeannMemberTo people in South America: How are products advertised there? What type of advertisement would make you want to buy a product if you lived in Peru, Columbia, Brazil, etc.?User Detail :
Name : Leann, Gender : F, Sexual Orientation : Straight, Race : White/Caucasian, Age : 30, City : Brighton, State : MI Country : United States, Education level : 4 Years of College, Social class : Middle class, September 6, 2000 at 12:00 am #27684
Nelson A.ParticipantYour question is extremely general, but here goes. Here in Venezuela, as in much of Latinamerica, products in general need 'hollywoood' style marketing (selling dreams, with flair and beautiful people), while adding a small touch of local customs, showing usefulness (we generaly don't buy stupid novelty items), and a good price-quality relation without saying 'cheap' bluntly. Usually you go for the A and B, because the C and D will just follow along, and sometimes even the E (the F only buys basic necessities, booze and bets). Customer loyalty here is very high, once you've completely converted your target, or even made it to their top of mind, it's hard for them to switch. Coca-Cola spent DECADES trying to convert people here from Pepsi (who got here first), and they only made it after the Pepsi plants temporarily closed (a grave mistake). There are plenty of books on marketing in LatAm. I suggest you simply look through the net and you will find a lot of info.User Detail :
Name : Nelson A., Gender : M, Race : White/Caucasian, Religion : Catholic, Age : 30, City : Caracas, State : NA Country : Venezuela, Occupation : Lawyer/Business, Education level : Over 4 Years of College, Social class : Middle class, September 6, 2000 at 12:00 am #28858
Nelson A.ParticipantYour question is extremely general, but here goes: Here in Venezuela, as in much of Latin America, products in general need 'Hollywoood'-style marketing (selling dreams, with flair and beautiful people), while adding a small touch of local customs, showing usefulness (we generally don't buy stupid novelty items), and a good price-quality relation without saying 'cheap' bluntly. Usually you go for the A and B, because the C and D will just follow along, and sometimes even the E (the F only buys basic necessities, booze and bets). Customer loyalty here is very high; once you've completely converted your target, or even made it to their top of mind, it's hard for them to switch. Coca-Cola spent DECADES trying to convert people here from Pepsi (who got here first), and they only made it after the Pepsi plants temporarily closed (a grave mistake). There are plenty of books on marketing in Latin America. I suggest you simply look through the net and you will find a lot of information.User Detail :
Name : Nelson A., Gender : M, Race : White/Caucasian, Religion : Catholic, Age : 30, City : Caracas, State : NA Country : Venezuela, Occupation : Lawyer/Business, Education level : Over 4 Years of College, Social class : Middle class, July 18, 2004 at 12:00 am #26426
PatriciaParticipantI'm from Brazil living in USA, and the main thing I noticed is,they don't use minorities as spokespersons for a product. Maybe a black man to sell batteries for radio so he can hear his soccer game. But not the way McDonalds has comercials for whites, and hip-hop style for the african-americans.User Detail :
Name : Patricia, Gender : F, Sexual Orientation : Straight, Race : White/Caucasian, Religion : Baptist, Age : 40, City : sacramento, State : CA Country : United States, Occupation : office assistant, Education level : 2 Years of College, Social class : Lower middle class, January 18, 2006 at 12:00 am #39623
ttgb6g8ParticipanthjUser Detail :
Name : ttgb6g8, Gender : M, Age : gyui, City : vgbhjm, State : MS Country : Sweden, Social class : Lower class,  - AuthorPosts
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