Infi

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  • in reply to: American influence on world society #16752

    Infi
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    I believe it's not so much 'American culture' as much as a major marketing push at the 'emerging markets' by the large corporations that manufacture what passes for 'American culture,' for example Coca-Cola, Levis and McDonalds. Personal experience working for a global advertising agency that handled all three clients while they were entering a previously unknown market has shown me that through advertising, press and careful cultivation of 'image,' these products are positioned to represent the 'new generation' and what have you, i.e. Be Cool, drink coke, wear Levis and eat a burger ... whether you grew up with it or not. As the U.S. market get saturated, demand needs to be created for their products, and youths are the easiest market to capture as their tastes and self-definition are yet unformed.

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    Name : Infi, Gender : F, Sexual Orientation : Straight, Race : Asian, Age : 33, City : Pittsburgh, State : PA Country : United States, Occupation : Account Executive, Education level : Over 4 Years of College, Social class : Upper middle class, 
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