Asian-Americans and the color yellow

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    L.P.
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    Hi, all — I work for an organization that creates interactive multimedia programs (CD-ROMs, websites) about health issues. The programs feature video clips of real-life people talking about health problems and solutions that have worked for them. We intentionally include a diversity of people in the videos, across age, gender, race/ethnicity, etc. lines.(Additionally, a diversity of people have input into the content, including script-reviewers hired specifically for this purpose.) Electronically, we add a solid-color background behind each of the speakers. Among the different speakers, we use a rainbow of colors. Our aim is to choose a background for each person that makes him/her look best, works with his/her clothes, etc. Here’s the question: In a program we’re working on now, this process has led to a female Asian-American speaker appearing on a tan/gold background.Someone on our team (Euro-American) raised the question of whether some Asian-Americans might see this as drawing on a ‘yellow’ stereotype. I’m hoping to hear from Y-forum readers who are Asian-American and/or involved in Asian-American outreach/education/cultural events as to whether this is actually a problem, or not. (I suspect it’s not, but I don’t want to make the kind of mistake that a theater company I know of did, in which a main character in a play about Ireland happened to be outfitted in an orange shirt; the theater company apparently wasn’t aware of the strong political meaning of the color orange in the struggles there.) THANKS very much for your help!

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    Name : L.P., City : Eugene, State : OR, Country : United States, 
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